The company built to
grow food businesses.
BrandScaleNYC is a private revenue-optimization firm serving independent restaurants, multi-location food brands, and delivery-first concepts across New York and France. This page is our executive briefing — how we think, what we build, and the results our clients see.
A revenue firm, not an agency.
BrandScaleNYC is a portfolio company of EMV — Empire Money Ventures. We are operators, not consultants. Our team has run pizzerias, delis, cafés, and delivery-first kitchens across the five boroughs and Paris arrondissements.
We do not sell followers, impressions, or vague brand strategy. We install revenue systems into food businesses that already have customers, and we track dollars — not likes.
Four levers. Compounded weekly.
Restructure menus around margin, psychology, and delivery-app UX.
Upsells, combos, and bundles that add $4–$12 to every order.
Uber Eats · DoorDash · Deliveroo — categories, photos, promos.
Loyalty, review growth, reminders — repeat-rate lifts of 30-50%.
Money metrics. Weekly. Every client.
AOV · MRR · Delivery Revenue · Reviews · Repeat Rate — measured before we touch anything.
Menus, delivery listings, upsells, loyalty flows, ads — deployed in a 30-day cycle.
Weekly numbers vs baseline. Nothing subjective. Everything auditable.
Proof, not promises.
30 days in. Results out.
Audit menu, delivery apps, reviews, pricing, customer flow. Establish baselines.
Design new menus, bundles, delivery listings, retention flows, ad tests.
Ship changes across delivery apps, content, ads, in-store menu boards.
Weekly performance reports on AOV, delivery revenue, reviews, repeat rate.
What makes this different.
Where we're going next.
Paris expansion complete · 3rd senior operator hire
Launch BrandScale Coffee vertical (independent café chains)
Public delivery-app benchmark data + industry report
First Manhattan test kitchen residency for partner brands