Media & operator tools

Use the numbers before making the decision.

Run practical scenarios and use concise operating checklists for pricing, average order value, delivery economics and retention. Outputs are decision aids—not forecasts or guarantees.

Working calculators

Two fast commercial checks.

Change the inputs to match the business. The calculations show arithmetic scenarios, not promised results.

AOV scenario

Monthly revenue difference.

See the gross revenue difference created by a change in average order value at the same transaction volume.

Monthly gross revenue difference€0.00

Formula: (scenario AOV − current AOV) × transactions per day × operating days. Costs, demand changes and implementation effects are not included.

Delivery economics

Contribution per order.

Check what remains from a delivery order after food cost, packaging and the selected platform-fee scenario.

Contribution per order
0.0% contribution€0.00

Formula: order price − food cost − packaging − platform fee. This simplified check excludes labor, tax, refunds, discounts and other overhead.

Operator library

Briefings built around decisions.

Open a resource, use the checklist and adapt it to the operating reality.

Request a topic →
Pricing briefing

Before raising menu prices: five checks.

Separate a justified pricing decision from a reaction to rising costs.

Open checklist +
  1. Calculate item contribution after ingredients, packaging and channel-specific costs.
  2. Review order volume and product mix so a high-volume traffic item is not treated like a low-volume specialty item.
  3. Identify each item’s role: entry point, anchor, profit driver, add-on or signature product.
  4. Check whether portions, presentation, description and service support the intended price.
  5. Define what will be measured after the change, including volume, mix, AOV, contribution and customer response.
AOV playbook

Increase basket value without blanket discounts.

Build the next purchase decision into the menu and ordering flow.

Open playbook +
  1. Choose one logical upgrade for each major entry offer.
  2. Make profitable add-ons visible at the moment they are relevant.
  3. Use bundles only when they simplify the decision and preserve contribution.
  4. Give staff a short, natural recommendation tied to the customer’s order.
  5. Measure attachment rate, item mix, AOV and contribution—not AOV alone.
Delivery field note

Delivery revenue can rise while contribution falls.

Measure what remains after the channel takes its share.

Open field note +
  • Separate dine-in, direct-order and platform economics.
  • Include platform fees, packaging, promotions, refunds and channel-specific waste.
  • Review which items travel well and which create complaints or remakes.
  • Use a delivery-specific menu when the full menu damages speed or contribution.
  • Track contribution per order alongside platform revenue.
Retention system

A discount is not a retention strategy.

Build a reason to return, a trigger and an operating owner.

Open system +
  1. Define which customer behavior should repeat and why it is valuable.
  2. Create a legitimate reason for the customer to return.
  3. Capture communication permission through the appropriate channel.
  4. Choose the trigger and timing instead of sending constant generic promotions.
  5. Assign an owner and review repeat rate, frequency, contribution and opt-outs.
No matching resource. Try a broader search.
Measure the decision—not the appearance of activity.

Use the tools, identify the constraint and choose the smallest credible next action.

Book a €199 Scan →